When I´m on the hunt for a new makeup product, I don´t only look for products I´ve read about or just generally need, but if something has an eye-catching packaging I´ll probably be one of the first people who will stop by and have a closer look at the product.
High End Products are most of the times known for their luxurious packaging, Charlotte Tilbury or Hourglass for example, but the drugstore brands have gone off and up´d their package level aswell.